It all started with a pair of merino boxers...
Our Co-founders, Mike, Chris and James wanted to make more affordable merino boxers to keep their outdoor pursuits comfortable, and daily life a little more sustainable.
What started as a side-hustle, gradually grew into a full-blown team in a re-purposed garage, (previously a glass-blowing-studio) turned office.
Now we live and breathe all-things Merino, driven by our mantra "More Wool, Less Plastic.™" We hear it from our customers every day: life is better in merino wool. And when you feel great, life has no limits.
Staff picks
Wonder what the wonderful team at Woolly wears?
Look no further. Here's what our team likes to wear, rain or shine!
Our source
We see and feel the negative impact synthetic garments have on our environment and health. We also recognize the higher price tag of natural alternatives like wool. So we work with trusted partners around the world (from Australia to China) to keep costs down, and stoke for wool high.
More Wool, less plastic.™
Focusing on basics, Woolly aims to deliver all of the upsides of merino while competing head-on with synthetics, dollar for dollar.
We once believed that all plastic was recycled.. but it isn't. Plastic has serious environmental consequences. To keep plastic out of our oceans, we must reduce the amount of synthetics that we use.
That's why we love merino as a foundation fabric to develop better basics. You get all the performance of synthetics and get to help reduce your impact.
WANT TO LEARN MORE?
Visit our FAQ for more information on everything Woolly.
